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02 PExperience

2025- till date 

  • Founder  |  Business  developer  | Share Holder  

2017 - to 2024 

  • Founder of L&D

  • BOD  |   Shareholder / AL Nasser Group

  • Founder | Member of Lighting Chapter   The Saudi Umran Society

2014 -2016

  • I have played a pivotal role in developing the SIDRA wholesale brand of AL NASSER, which is manufactured in our local factory. This accomplishment was achieved with the support of a highly skilled professional team.

2008 - 2016

  • Founder |  Noortek  

  • Together with a professional team, I leaded  successfully the establishment and development of AL NASSER Group’s production factory.  Amazing short, in 14 months full of challenges. The factory situated on a 5,000 sqm site in Riyadh’s Second Industrial City, NOORTEK is a proud Saudi brand under AL NASSER Group, specializing in advanced professional lighting solutions. We are committed to delivering innovative and reliable lighting systems for both indoor and outdoor applications.

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  • Throughout the years, Noortek has gained prominence as the second leading brand in the local lighting sector. Our products have been successfully installed in numerous government and private projects. This success can be attributed to the exceptional leadership exhibited by our team and I during the development process.

2010 -2012

  • Lead the major branding change at ALNasser. The new branding has a story that explains the heritage and history of the group.

  • ALNASSER GROUP.

  • NOORTEK (professional lighting brand, manufactured in Saudi Arabia)

  • ALNASSER PRO (the business unit for sales to government and private projects)

  • ALNASSER COMPANY (the retail business unit of ALNASSER, which operates the flagship showrooms)

  • Nplus (the retail brand)

  • Sidra (lighitng brand)

  • Personal Branding | Founder TasmeemSA Platform

1998 - 2007

1993 - 1997

  • ​​لقد توليتُ زمام المبادرة في أتمتة إدارة المخزون، ونجحتُ في جعل شركة الناصر أول شركة في القطاع تُطبّق هذه العملية، مما حسّن الكفاءة التشغيلية بشكل ملحوظ.

  • وبفضل سجلّي الحافل بالنجاحات، أدرتُ بكفاءة جوانب مختلفة من مبيعات التجزئة وإدارة التسويق، ضامنًا بذلك نموّ الشركة وربحيتها.

  • كما كان لي دورٌ محوريّ في تطوير مبادرات تسويقية فعّالة من خلال المشاركة النشطة في المعارض التجارية التي تُقام في مدن رئيسية مثل الرياض وجدة والدمام، مما أتاح لنا عرض منتجاتنا والتواصل مع العملاء المحتملين.

  • المؤسس | ALNasser Pro

  • قيادة تطوير قسم مبيعات المشاريع وإدارة كافة الأنشطة والعمليات داخل القسم.

  • بناء علاقات استراتيجية مع كبار العملاء والحسابات الرئيسية.

  • النجاح في بيع مجموعة واسعة من المشاريع الهامة والمتخصصة، بما في ذلك أنظمة الإضاءة الداخلية والخارجية، وأنظمة التحكم في الإضاءة، ومستلزمات التمديدات الكهربائية، وأنظمة الأمن.

  • إبرام عقد تعاون حصري لمنتجات الإضاءة الاحترافية من شركة "فيليبس" (PHILIPS) للفترة ما بين عامي 2006 و2008.

  • التعاون مع جهات فاعلة أخرى في القطاع لتوسيع فرص الأعمال مع الموردين من أوروبا والشرق الأقصى.

02 PExperience

2025- till date 

  • Founder  |  Business  developer  | Share Holder  

2017 - to 2024 

  • Founder of L&D

  • BOD  |   Shareholder / AL Nasser Group

  • Founder | Member of Lighting Chapter   The Saudi Umran Society

2014 -2016

  • I have played a pivotal role in developing the SIDRA wholesale brand of AL NASSER, which is manufactured in our local factory. This accomplishment was achieved with the support of a highly skilled professional team.

2008 - 2016

  • Founder |  Noortek  

  • Together with a professional team, I leaded  successfully the establishment and development of AL NASSER Group’s production factory.  Amazing short, in 14 months full of challenges. The factory situated on a 5,000 sqm site in Riyadh’s Second Industrial City, NOORTEK is a proud Saudi brand under AL NASSER Group, specializing in advanced professional lighting solutions. We are committed to delivering innovative and reliable lighting systems for both indoor and outdoor applications.

​

  • Throughout the years, Noortek has gained prominence as the second leading brand in the local lighting sector. Our products have been successfully installed in numerous government and private projects. This success can be attributed to the exceptional leadership exhibited by our team and I during the development process.

2010 -2012

  • Lead the major branding change at ALNasser. The new branding has a story that explains the heritage and history of the group.

  • ALNASSER GROUP.

  • NOORTEK (professional lighting brand, manufactured in Saudi Arabia)

  • ALNASSER PRO (the business unit for sales to government and private projects)

  • ALNASSER COMPANY (the retail business unit of ALNASSER, which operates the flagship showrooms)

  • Nplus (the retail brand)

  • Sidra (lighitng brand)

  • Personal Branding | Founder TasmeemSA Platform

1998 - 2007

1993 - 1997

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  • I have taken the lead in pioneering inventory management automation, successfully establishing AL Nasser as the first company in the industry to implement this cutting process, which has significantly improved operational efficiency.

  • With a strong history of success, I have effectively managed various aspects of retail sales and marketing management, ensuring growth and profitability for the organization.

  • I have also played a key role in developing impactful MAR initiatives by actively participating in trade fairs held in major cities such as Riyadh, Jeddah, and Dammam, allowing us to showcase our products and connect with potential clients.

  • Founder | ALNasser Pro

  • Leading the development of the Projects Sales Dept. and managing all activities within the department.

  • Building strategic relationships with major customers and key accounts.

  • Successfully selling a wide range of important and professional projects, including indoor and outdoor lighting, lighting controls, wiring devices, and security systems.

  • Securing an exclusive cooperation contract with PHILIPS professional lighting products from 2006-2008.

  • Collaborating with other industry players to expand business opportunities with suppliers from Europe and the Far East.

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